Expert accounting for your marketing agency — built for campaign-driven growth.
Wearezo delivers specialised accounting and bookkeeping for media and marketing agencies — managing your client retainers, ad spend reconciliation, creator payouts, and cash flow at up to 60% lower cost than in-house.
- Tracking revenue across retainers, projects & campaigns
- Reconciling ad spend & media buy pass-throughs
- Keeping your books GST-ready & audit-clean
Accounting built for the unique complexity of agency operations
Agency accounting isn't like traditional bookkeeping. You're dealing with retainer vs. project billing, ad spend pass-through accounting, freelancer and creator payouts, multi-currency client invoicing, and campaign-level profitability — all at once.
Wearezo's dedicated media & marketing accounting team handles every layer of your agency's finances with precision — using the Zoho ecosystem and 10+ years of industry experience to keep your books accurate, your campaign margins clear, and your agency ready to scale.
- Dedicated media & marketing accountant
- Client & campaign-wise revenue consolidation
- Flat monthly pricing — no surprises
- Bank-grade data security & NDAs
Media & marketing accounting services that cover
every corner of your agency
From daily bookkeeping to campaign-level reporting — we handle the numbers so you can focus on creative work.
Agency Bookkeeping
Accurate daily bookkeeping for your agency — every retainer invoice, project milestone, vendor bill, and freelancer payout recorded and categorised correctly.
Ad Spend & Media Buy Reconciliation
Precise tracking of client ad budgets, platform spend (Google, Meta, programmatic), agency commissions, and pass-through billing so nothing slips through the cracks.
Creator & Freelancer Payout Management
We track and reconcile payouts to influencers, freelancers, and production vendors against project budgets — into one clean, accurate ledger.
Financial Reporting & Dashboards
Client-wise and campaign-wise P&L, utilisation analysis, and monthly management reports — giving you the insights to know exactly which accounts drive your profitability.
GST & Tax Compliance
We keep your GST records accurate, file-ready, and compliant year-round — covering export of services, TDS on vendor/creator payments, and timely return preparation.
Cash Flow & Retainer Forecasting
Forecasts and real-time cash flow monitoring tailored for agency seasonality and client churn — helping you plan hiring, ad-spend advances, and growth investments confidently.
Media & marketing accounting challenges
we solve for agencies & studios
Running campaigns at scale creates financial complexity that standard accounting tools and general bookkeepers aren't built for. We are.
Ad Spend Pass-Through Chaos
Client ad budgets routed through your agency to Google, Meta, and programmatic platforms create reconciliation headaches. We consolidate every campaign into one clean, reconciled set of books.
Campaign & Account Profitability Visibility
Without accurate time and cost allocation, you don't know which accounts are actually profitable. We ensure every hour, vendor cost, and retainer is factored in — so you know exactly where your margin goes.
Export of Services & TDS Complexity
Overseas client billing, export of services treatment, and TDS on freelancer/creator payouts make compliance painful. We handle it all — correctly and on time, every quarter.
Why media & marketing agencies choose Wearezo
We don't just do your books — we understand agency economics and give you the financial clarity to grow faster.
Media & Marketing Accounting Expertise
We understand the specific financial nuances of agency life — retainers, ad spend pass-throughs, creator payouts, and client churn — and account for all of it correctly.
Accounting Automation
We use AI-powered tools to automate bank feeds, categorise transactions, and reconcile ad platform settlements — reducing manual errors and speeding up your month-end close.
Dedicated Agency Accountant
You're assigned a dedicated accountant who knows your client roster, campaigns, and billing arrangements — providing consistent, context-aware financial support.
10+ Years of Outsourcing Experience
A decade of managing outsourced accounting for media houses, marketing agencies, and creative studios across India, the UK, and the UAE means we've seen every challenge — and know how to solve it.
Real-Time Financial Visibility
Live dashboards with client-wise revenue, campaign margin breakdowns, and cash flow — updated continuously so you always have the numbers you need to make smart decisions.
Up to 60% Cost Savings
Replace a full in-house accounting team with an expert outsourced function — same quality, higher accuracy, lower overhead, and no recruitment headaches.
Driving results with the best technology
We work in the accounting and project management tools your agency already uses — no migrations, no disruptions, just seamless financial management from day one.
Trusted by growing media & marketing agencies
See how better agency accounting gave our clients clarity, margin visibility, and room to scale.
How It Works
From your first call to fully integrated agency accounting — up and running in as little as one week.
Discovery & Agency Audit
We map your client roster, billing models, accounting software, and current pain points — then design a workflow that fits your exact agency setup.
Integration & Onboarding
We connect your project management and ad platforms, configure your chart of accounts for agency operations, and bring your books fully up to date — without disrupting client delivery.
Ongoing Accounting & Reporting
Monthly bookkeeping, reconciliations, GST compliance, and financial reports — delivered consistently, on time, every month, with full visibility for you.
Frequently Asked Questions
Have questions about media & marketing accounting? Find answers here.
Media and marketing agencies deal with mixed retainer and project billing, ad spend pass-through accounting, freelancer and creator payouts, multi-currency client invoicing, and campaign-level profitability tracking. Standard accounting tools and generalist bookkeepers often miss these nuances. Wearezo's team specialises in exactly these challenges.
We work with digital marketing agencies, PR firms, creative studios, production houses, and influencer marketing agencies. We integrate your project management and ad platform data with your accounting software (Zoho Books, QuickBooks, Xero, or Tally) and reconcile everything into one clean ledger.
We manage all GST compliance for your agency — including export of services treatment for overseas clients, GSTR-1, GSTR-3B, TDS on freelancer and creator payments, and quarterly filing support. Your books are always audit-ready and compliant with the latest GST regulations.
Yes. Accurate ad spend tracking is at the core of agency cash flow and client trust. We record every platform top-up, spend, and commission — and reconcile it against client invoices so your books always match what was actually billed and spent.
We allocate team hours, vendor costs, and overheads against each client or campaign, then build a client-wise P&L so you can see exactly which accounts are profitable and which need a pricing or scope conversation.
Most agency clients are fully onboarded within one week. After a short discovery call, we agree on scope and pricing, get access to your platforms and accounting software, and begin managing your books immediately — with zero disruption to client delivery.
Ready to get your agency's finances under control?
Join 250+ media & marketing agencies who scaled faster with Wearezo managing their numbers.
Book Your Free Consultation